| Oakland Ballers
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Posted 2024 May 19
If you follow Major League Baseball then you almost certainly know that
the Oakland Athletics have made the decision leave Oakland, headed first
to Sacramento and eventually to Las Vegas. This will leave Oakland,
once the home of four major league teams, with no major league teams at
all. I could be wrong, but I think that will make it the only city to
have that happen. Furthermore, once the A's move this team will be the
only Oakland team in any of the sports it used to have major league
teams in (it does also have two professional, minor-league soccer teams,
one men's and one women's).
As you can probably guess from the name and the logo, this team was very
much intended to fill the gap left by the A's' departure. The
Ballers name is graphic in a way similar to Athletics, and
I can't help but think it was a very deliberate decision that since the
departing team's name began with the first letter of the alphabet, this
team's name would begin with the second. The logo is basically as close
to the A's logo as it can be without getting them sued: both logos
feature the initial of the team name in a fraktur font with a smaller
's to the upper right, with the full team name above
and below the initial in a circular font. The Ballers are even using
the same green-and-gold color scheme as the Athletics. Everything about
this team looks like something you'd expect if the Athletics were
staying in town and decided to have a minor league affiliate in town.
But the Athletics are leaving, and this team has nothing to do with the
Athletics franchise.
I don't feel like I can imagine what the baseball fans in Oakland are
going through. I've lived in a couple of cities that have major league
teams, but neither of them lost any of those teams while I lived there.
But that said, trying to cling on to the A's' identity seems odd to me.
It seems to me like it would make more sense for the new team to try to
carve its own identity out. I especially feel that way since the
departing team is going to keep the Athletics name when it moves.
The approach the Ballers are taking makes comparisons to the A's seem
inevitable, and I don't see how a minor league team wins in a comparison
to a departed major league team. But, again, I don't know what the fans
in Oakland are going through. Maybe this is what they want. I
shouldn't judge.
Final Score: 34 points.
Penalties: Letter, 24 pts; Name, 10 pts.
Bonuses: None.
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