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   Bernardino

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Lexington Legends 159

Notice: All logos on this page are included within the parameters of 17 U.S.C. § 107, which states that the reproduction of a copyrighted work for purposes of criticism and/or comment is not an infringement of copyright. No challenge to the copyrights of these logos is intended by their inclusion here.
Posted 2021 May 30

NOTE: This review incorporates material from the previous Lexington Legends review, originally posted 2011 July 31.

Usually, when a team has a name as dumb as "Lexington Legends", it's a traditional name dating back to the 1400s or something. No such excuse here: The Legends name was first used in Lexington in 2001. Previous teams had been known as the Colts (1908-16 and again for a single season in 1954), Reds (1922-23), or Studebakers (1924). There are two surprising things here: First, that there was once a team named "Lexington Studebakers": you wouldn't expect a city in the middle of horse country to have a team named after a car unless there was a factory for that car company in town, and as best as I've been able to determine there wasn't. Second, you'd expect Lexington to have more of a baseball history than it has. Seriously, how did this city manage to from the fall of 1954 to the spring of 2001 without a team? It had a population of at least 100,000 that entire time, and many smaller cities managed to hold onto teams for much of this time. It's not because there wasn't a league nearby; Lexington is right in the thick of what used to the the old AAA American Association's territory. I honestly don't understand this, and if anyone has a good explanation I'd love to hear it.

Of course, being a stupid name isn't the only problem "Lexington Legends" has. It's also a name that it's impossible to come up with a good logo for. The Legends try to weasel around this by having what it clearly intended to be an old-timey baseball player. Only, they weren't certain this was enough, so they stuck some white horse fences in the bottom portion of the logo. I'm not certain what they thought that was supposed to accomplish. Horse fences have nothing to do with either legends or baseball, so I can only conclude they're there to remind people that they're in Kentucky. Do they really need to be reminded? I don't know about you, but I rarely if ever forget what state I'm in. And honestly, I suspect anyone who can't remember what state they live in on a regular basis isn't smart enough to see the horse fences on the logo and figure out they're a reference to Kentucky.

Getting back to the baseball player in the logo, there are a few problems with how he was drawn. First, that cap is way too small for his head. Second, he looks...um...

Okay, there's no nice way to say this: the baseball player in the logo looks like the Pringles logo, only seriously pissed off (Pissed Pringle?). He's gritting his teeth in a way that I'm sure was intended to indicate determination, but which actually conveys irritation. Or maybe constipation. Either way, it's not a good look. Also, the use of a light cream color for the jersey rather than white has the effect of making his jersey look dingy, although that's so minor compared to the Pissed Pringle look that I feel like I'm piling on for mentioning it.

I'd suggest going to the drawing board and trying again, but as I already said this is a dumb name that it's impossible to come up with a good logo for. So their best bet, I think, would be to just pick a new name. Just go with the obvious and pick some kind of horse reference. I won't say you can't screw up a logo for a team named after horses, because you most certainly can, but you can also not screw it up, which doesn't seem to be possible for a team called the "Legends".

Final Score: 159 points.
Penalties: Alliteration, 5 pts; Script, 7 pts; Scenery, 11 pts; Diamond, 16 pts; Cartoon, 47 pts; Player, 51 pts; Name, 10 pts; Logo, 12 pts.
Bonuses: None.


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