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   Bernardino

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Lexington Legends 150

Notice: All logos on this page are included within the parameters of 17 U.S.C. § 107, which states that the reproduction of a copyrighted work for purposes of criticism and/or comment is not an infringement of copyright. No challenge to the copyrights of these logos is intended by their inclusion here.
Posted 2024 April 14

When this team debuted back in 2001 it chose the name Legends. As I commented in my first review for this team, it had the feel of a name that had dated back to the early Twentieth Century when team names like Bridegrooms and Raisin Eaters were common, but in fact no team had ever been called the Lexington Legends before. As for the logo, I pointed out that it wasn't very good, and that this probably had something to do with the fact that it's hard to make a good logo for a team with the name Legends.

In 2013 they made a new logo. It wasn't as porntastic as the first logo, but again, it didn't quite work — given its angry expression and its resemblance to a certain potato chip brand, I referred to this logo as "Pissed Pringle". I again suggested that this issue was that it's hard to make a good logo for a team with the name Legends. I also suggested that maybe they should consider a new name.

So in 2023 they followed my advice and made me regret ever giving it. They went with the utterly stupid name Counterclocks and picked a logo that was just as bad as the name. At this point I said they should never have tried anything different. I was afraid to suggest any changes at this point for fear that things would get even worse. I think, given what they came up with, that I can be forgiven for my pessimism.

So now, just one year later, they've decided Counterclocks was a mistake and have gone back to Legends. Well, that's not entirely true: the team was sold, and the new owners basically took one look at the Counterclocks name and said oh hell no. So they went back to the old name, in part because (and this is a direct quote from the director of the company that now owns the team) "we closed on the team in January and you can’t come up with a good new name and a brand in three months". Fair enough. So instead, they decided to make a third attempt at coming up for a good logo for a team with the name Legends. It hasn't gotten any easier to do that, of course. Did they succeed?

Honestly, no. They got rid of the old-timey baseball player and replaced him with a baseball cosplaying as an old-timey baseball player. It is, to be fair, the best logo this team has had yet. But that says more about what came before it than about this logo. Honestly, you could use this logo for just about any baseball team in the country if you changed the name to the left and the letter on the baseball('s) cap.

As I've said repeatedly, the reason is obvious: it's hard to come up with a good logo for a team called the Legends. Now, full credit where credit is due: they didn't have a lot of time to work on this. As the team itself acknowledged, they basically had to go back to the old name and go from there. And this may be about the best logo you can come up with for this name — I freely admit I have no better ideas.

It may not matter. The whole "can't come up with a good new name and brand in three months" business really makes it sound like like the plan might have been to go back to the old name for just one year and then spend a whole year working on something else. But you know what? I hope they don't. Is anyone in the Legends office reading this? If so, please please please do not change the name of this team. Don't even try to come up with a better logo. I've seen all the repeated attempts to do better, and I've seen the results of all those attempts. It never works. Just leave well enough alone.

Final Score: 150 points.
Penalties: Alliteration, 5 pts; Script (half-penalty), 4 pts; Equipment, 13 pts; Humanoid, 30 pts; Cartoon, 47 pts; Player, 51 pts.
Bonuses: None.


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