Huntsville Havoc

61

The current Huntsville Havoc logo is an update on their original logo, which you can see to the right. The original logo, as I explained at great length in the previous review, was terrible. As you can imagine, I don't consider the new one to be much of an improvement.

They have, to be fair, gotten rid of a couple of the more ridiculous things — the gloves with claws, the name with scratch marks through it — but the essential problem remains intact: the logo features a fire engine red werewolf at a bizarre angle with odd foreshortening. I've never been quite sure why a werewolf is supposed to represent the concept of havoc, although it's not like there's a good way to draw havoc, so I suppose it's as good as anything else. Or, more accurately, anything else would be just as bad.

Because this logo doesn't include the entire werewolf, a decision had to be made about how much of it to show. They could have simply kept the portion of the werewolf that fit inside the circle that now forms the outer boundary of the logo, but for some reason they decided not to do that. Instead, we've got a disembodied head which looks like decapitation occurred at the base of the neck. You don't see blood dripping out or anything, but it's a stylized drawing and the whole thing is red anyway, so I'm not convinced it isn't actually there in an implied sort of way.

The result is a logo that is somehow horrifying and boring at the same time. That really shouldn't be possible, but that's the only way I know to describe this logo.

Final Score: 61 points.
Penalties: Singular, 6 pts; Alliteration, 2 pts; Cartoon, 17 pts; Anthropomorphization, 10 pts; Irrelevance, 14 pts; Name-Logo, 2 pts; Yucky-Logo, 5 pts; Yucky-Name, 5 pts.
Bonuses: None.